Many people urged Congress to curb abuses of the food industry. Franklin MacVeagh, a Chicago banker and former wholesale grocer (who later became secretary of the treasury) wrote to Representative James Mann of Illinois, a pure-food supporter, about the impact of “rebranding,” a practice meant to deceive consumers about a product’s origin.
Records of the U.S. House of Representatives, National Archives and Records Administration
The practices against which the bill is aimed are real and quite numerous. For example, Wisconsin cheese is branded “New York Cheese”, because New York Cheese is usually rated higher in the market than the Wisconsin product. This is not only unfair to the State of New York, but it is very difficult competition for cheese houses that use honest brands.